# Overview
To get a detailed understanding of who your customers are, use the QuickInsight reports. Here your customer data is enriched with demographic data from third-party providers.
# How Data Enrichment Works
When you upload a customer list, each customer's name and address are matched to a national database of consumer households. When a match is found, the customer's demographic information is appended to the registration data. This data is summarized on the QuickInsight reporting dashboard and can be downloaded.
# QuickInsight Plans
QuickInsight Basic includes the average income, percent married, and other demographics of the customer's neighborhood.
QuickInsight Premium gives you access to household-level income, education, age, marital status, and other demographic data.
The Basic plan offers a demo Premium page, where you can preview the Premium functionality.
# Premium Trial
To view a demonstration of the detailed census data the Premium plan provides, in the left-side navigation panel, click Try Premium. A demo Premium page is displayed. Here you have the option to upgrade to the Premium QuickInsight plan.
NOTE
The demo Premium page uses demonstration data to populate the dashboards, not actual data.
To upgrade to QuickInsight Premium from the Premium Demo page:
- Scroll to the top of the page, where an upgrade banner is displayed.
- Click Upgrade Now. This takes you to the QuickInsight Upgrade Page.